Pennant announces strategic partnership with ERM Automatismes to expand aerospace and engineering training solutions across French-speaking markets

Tom Blacker and Matt Macey at ERM facility in France

Pennant International Ltd (Pennant) is pleased to announce a new partnership with French manufacturer and distributor, ERM Automatismes (ERM), further strengthening the availability of Pennant’s industry-leading hardware training solutions across France and French-speaking regions. 

The agreement brings together Pennant’s expertise in the development of practical aerospace and engineering training equipment with ERM’s extensive experience, strong regional presence, and established customer relationships. Together, the two organisations will help educational institutions, training providers, and technical colleges enhance their practical training capabilities, as students prepare to enter highly skilled engineering and aerospace careers.

As industries continue to face increasing demand for qualified technical personnel, employers are seeking graduates who can demonstrate both theoretical knowledge and practical competence. However, many students have limited opportunities to gain hands-on experience before entering the workplace. Pennant’s training devices are specifically designed to bridge this gap, offering a progressive range of training solutions that support learners throughout their development journey. From fundamental hands-skill trainers that introduce core engineering principles, through to complex system trainers that replicate real-world aircraft and engineering systems, students can develop practical skills in a structured and safe environment.

By providing opportunities to practise assembly, maintenance, troubleshooting, and fault-finding techniques in realistic learning environments, Pennant helps learners develop the practical experience and confidence needed to transition successfully into industry.

Based in Carpentras, Provence, ERM is a privately held French company specialising in the manufacture, testing, and distribution of technical and industrial training equipment. With a strong reputation across the education and training sectors, ERM is ideally positioned to introduce Pennant’s portfolio of aerospace and engineering training devices to a wider audience and provide local support to customers throughout the region.

Through this partnership, customers will gain access to a range of Pennant training solutions designed to support avionics, electrical and mechanical training programmes. These systems provide realistic learning environments that enable students to develop practical diagnostic and maintenance skills long before they enter operational workplaces.

Cyril Liotard from ERM Automatismes and Tom Blacker from Pennant International

Cyril Liotard, Chief Executive Officer of ERM (pictured above with Tom Blacker), said: 

Aerospace is a key industrial market for France. The needs for technological training in this market is growing, with more and more technical schools and internal training labs in industrial companies. Having access to Pennant solutions in France will allow training players to improve the practical activities proposed to students.

ERM Automatismes Team is very enthusiastic and fully committed to assist Pennant in the deployment of its solutions in France and French-speaking countries, for the benefit of technical schools and universities.

Philip Walker, Chief Executive Officer of Pennant International Group PLC, said: 

This partnership represents more than simply extending our manufacturing and distribution network, it is about working together to address the growing skills challenge facing industry today. By combining Pennant’s proven training solutions with ERM’s strong local presence, we can help training providers deliver more effective practical learning, support workforce development initiatives, and create better outcomes for both students and employers. 

Pennant has built its reputation on delivering training systems that provide realistic, hands-on learning experiences and help organisations develop workforce capability with confidence. ERM shares our commitment to educational excellence and brings a deep understanding of the markets we are seeking to support.  

We are delighted to welcome ERM to our partner network and look forward to working together to support customers across France and other French-speaking territories for many years to come.